About Us

Brazilian keratin hair straightening therapy began in the South American country of Brazil. The operator of a funeral home noticed that a chemical used to embalm corpses caused their hair to straighten! This chemical, formaldehyde, was then developed as a hair treatment to straighten the hair of living people safely and effectively.

Maxi Brazilian Keratin hair straightening treatments have made their way to provide Women with the kind of Long, Straight, Rich, Thick & Full Hair they’ve always wanted!

We at Maxi Brazilian Keratin, instead of focusing on “Formaldehyde”, we have developed the Latest – and Greatest – innovations in Hair Care, Hair Styling & Hair Color!

What is different with Maxi Brazilian Keratin is that structural and nourishing elements are present not only in straightening treatments, but also in all hair care products like Shampoo, Conditioner, Serum, Ampoules & Masks.

Our Brand takes additional Keratin and binds it to the natural Keratin already present naturally in Hair.

Collagen & Protein are also present in the whole collection to make hair strands more Elastic and less prone to Breakage.

Maxi Brazilian Keratin:

• Repairs Instantly
• Adds Shine
• Adds volume
• Eliminates Frizz